국제경영 태국 의료 관광산업 분석

안녕하세요!! 행복한 콘텐츠 마케터 입니다.

오늘은 해피캠퍼스에서 발췌한 “국제경영 태국 의료 관광산업 분석” 내용을 정리하여 알려드립니다.

목차

Ⅰ. 서론
1. 연구목적 ···································································································· 1

Ⅱ. 본론
1. 의료관광 정의 및 현황
1) 의료관광의 정의 ························································································ 2
2) 태국 의료관광의 현황
(1) 태국 의료관광산업 현황 ··········································································· 3
(2) 동남아 의료관광산업 비교; 태국과 싱가포르 중심으로 ······································· 4
3) 태국 의료관광 발전과정
(1) 태국 관광산업 ······················································································· 6
(2) 태국 민간병원 발전 ················································································ 6
(3) 태국정부 지원정책 ·················································································· 7
2. 태국 의료관광 성공요인 분석
1) 정부 지원 정책 ························································································· 8
(1) 의료관광산업 세부 분류 및 지원전략 수립 ····················································· 9
(2) 의료 인프라 확장 및 서비스 개선 ······························································· 9
(3) 의료관광 비자정책 정비 ·········································································· 10
(4) 최소한의 규제 ······················································································ 10
(5) 영리화를 통한 외자유치 ·········································································· 11
(6) 영리법인 주식시장 상장 허용 ··································································· 11
2) 태국 병원의 경쟁력
(1) 저렴한 의료비 ····················································································· 12
(2) 정보 IT 기술 발달 ················································································ 13
(3) 신뢰성 ······························································································ 14
(4) 대기시간 최소화 ·················································································· 15
(5) 틈새시장 공략; 선진국 고령자 ································································· 16
3) 복합의료관광 ·························································································· 17
4) 문화적 요인 ··························································································· 18
3. 의료관광산업의 한계점
1) 의료관광산업이 유발한 문제점 ····································································· 19
2) 의료관광산업 지지자 주장의 한계점
(1) 의료관광산업 투자로 국가 전체의 의료수준 향상 ············································ 21
(2) 민간 의료병원의 공공의료부문 지원 ··························································· 22
(3) 의료관광산업의 이익을 공공의료 발전에 사용 ··············································· 22
(4) 고급 의료시설에 국내환자 접근성 향상 ······················································· 23
(5) 의료관광산업의 낙수효과 ········································································ 23

Ⅲ. 결론 ······································································································· 24

Ⅳ. 참고문헌

 

본문내용일부

Ⅰ. 서론

1. 연구목적

의료와 관광의 융합산업인 의료관광은 관광객의 체류비용이 크고 체류기간이 길어 21세기 고부가가치 관광산업으로 성장하고 있다. 태국과 싱가포르에서 처음 시작된 의료관광 산업은 전 세계적으로 급속한 성장세를 보이고 있으며 2012년 기준으로 의료관광을 위해 자국을 떠나 해외로 향한 관광객은 5600만 명에 이른다. 세계 의료관광의 규모는 2012년 대략 100억 달러로 2004년 대비 약 2.5배 성장했으며 2019년에는 330억 달러의 규모로 성장할 것으로 전망된다(정창수, 2016).
이처럼 높은 부가가치 산업으로 인정받는 만큼 의료관광은 미래 성장동력산업으로 주목받고 있다. 많은 국가들이 의료관광에 관심을 가지고 의료관광을 육성하고 있다. 태국의 경우 의료산업 육성을 위해 의료시장을 완전 개방하는 제도개혁과 함께 태국의 관광자원을 이용한 태국형 의료관광 서비스 개발에 힘썼고 이러한 노력이 성공함에 따라 의료관광 대국이 되었다.
그러나 민간 병원들이 국내 환자들에 비해 더 많은 수익이 창출되는 외국인 환자를 유치하기 위해 외국인 환자 대상 의료 역량 강화에 집중을 하고 있다. 정부의 의료 정책의 중심 또한 외국인 환자를 대상으로 한 의료 서비스에 집중되고 있다. 이러한 현상 때문에 태국 국민들이 이용하는 의료 서비스에서 다양한 문제가 발생한다. 본 보고서에서는 의료관광의 선두국가 중 하나인 태국의 의료관광 산업에 대해 살펴보고자 한다. 의료관광산업에 대한 정의와 태국의 의료관광산업 현황 및 발전과정을 제시 한 후 성공요인에 대해 알아보고자 한다. 정부정책 외에 성공요인들이 다양하게 존재하기 때문에 이를 세부적으로 제시하고자 한다. 마지막으로 태국 의료관광산업이 갖는 한계점 및 부작용에 대하여 연구하고자 한다.

Ⅱ. 본론

1. 의료관광의 정의 및 현황

1) 의료관광의 정의

의료관광은 국경을 넘어 의료서비스를 받고자 하는 환자들에게 서비스를 제공하는 산업을 통칭한다. 또한, 진료를 받는 것 외에도 해외에 방문하는 과정에서 받게 되는 관광과도 연결되어 있기 때문에 ‘의료’와 ‘관광’의 합성어로 만들어졌다(신장섭, 2010).

 

참고문헌

대한민국 외교부 (2009), “태국 의료관광산업 현황”
류승자 (2013), “부산지역 국제의료관광 활성화 방안에 관한 연구”, Busan Metropolitan City 부산광역시
박상곤 (2012), “의료관광 통계 산출”, KCTI
박현성 (2015), “태국, 의료관광 선진국”, KOTRA
신장섭 (2010), “동남아 전략산업 분석: 의료관광 – 현황과 정책적 시사점”, KIEP 대외경제정책연구원
이윤태·강대욱·김경미·박수범·박재산·박정선·이관익 (2009), “외국인환자 진료실태 및 국내영향 분석 연구”, 한국보건산업진흥원, pp. 92-93
장원 (2011), “태국 범룽랏 병원의 성공 요인과 마케팅 변화”, 보건의료산업학회
한국무역협회 (2006), “동북아 의료허브 가능성과 추진과제”, KITA
정윤·이견직·김소희 (2013), “의료관광산업의 국제경쟁력 분석 연구: 한국, 태국, 싱가포르, 말레이시아를 대상으로, 보건사회연구”, 한국보건사회연구원, pp.302-326.
정재완·홍수연 (2006), “태국의 의료서비스 허브 추진 동향과 시사점 – 오늘의 세계경제” KIEP
정창수 (2016), “한국의료관광 마케팅-한국의료관광의 현재와 미래”, 한국관광공사
조유진 (2008), “싱가포르와 태국의 사례로 본 의료관광과 외국인환자 유치전략, 한국관광정책”, 한국관광공사, pp.93-97.
한국관광공사 (2013), “한국의료관광총람-전략편”, KTO
한국보건산업진흥원 (2014), “싱가포르의 의료제도 및 의료관광 산업 현황”, KHIDI
허문구·조현승·최윤기·박형진·정기택 (2013), “의료관광산업의 국제경쟁력 분석과 정책과제” KIET 산업연구원
Anchana NaRanong·Viroj NaRanong (2011), “The effects of medical tourism: Thailand’s experience”, Bulletin of the World Health Organization, pp. 336-344
Kasikorn Research Center (2017), “Income from International Patients Up 3-4% in 2017”, Current Issue No, KResearch
WHO Health Statistics (2011), “WHO Statistical Information System (WHOSIS)”, WHO
Ajit Prakash Shah (2009), “All India Lawyers Union (Delhi Unit) v. Government of N.C.T. of Delhi & Others”
Chen YY·Flood CM (2013), “Medical tourism's impact on health care equity and access in low- and middle-income countries: making the case for regulation”
Cortez N (2008), “Patients without Borders: The Emerging Global Market for Patients and the Evolution of Modern Health Care”, Indiana Law Journal 83, no. 1, pp. 71-132, 77-82
Kanchanachitra C·Lindelow M·Johnston T·Hanvoravongchai P·Lorenzo FM·Huong NL·Wilopo SA (2011), “Human Resources for Health in Southeast Asia: Shortages, Distributional Challenges, and International Trade in Health Services,” The Lancet 377, no. 9767, pp. 769-781
Nicola S. Pocock & Kai Hong Phua (2011), “Medical tourism and policy implications for health systems: a conceptual framework from a comparative study of Thailand, Singapore and Malaysia”
Wibulpolprasert S·Pachanee CA·Pitayarangsarit S·Hempisut P (2004), “International Service Trade and its Implications for Human Resources for Health: A Case Study of Thailand”, Human Resources for Health 2, no. 10 , pp. 1-12
Pacific Prime Simplifying Insurance (2013), “Cost of Medical Care in Thailand is Rising”
佚名 (2017), “泰国医疗旅游概况及启示”
江琳琳 (2016), “泰国医疗旅游研究”
周义龙 (2017), ‘泰国旅游业国际竞争策略及启示“, 中国卫生事业管理 11期
김명애 (2011), “의료관광 성공요인 국제사례 비교연구”, 아주대학교 경영대학원
안덕선·최재욱·한금선 (2016), “태국 보건의료인력 면허정보 및 수요조사 연구보고서”, 고려대학교 의과대학
원석재 (2014), “우리나라 의료관광 경쟁전략과제에 관한 연구”, 배재대학원 일반대학원
윤영석 (2014), “의료휴양관광지 개발의 활성화 방안에 관한 연구”, 건국대학교 부동산대학원
임재영·이견직·여미영·정윤·이수진 (2013), “외국인환자 유치사업의 경쟁력 평가 및 경제적 파급효과 분석”, 고려대학교
진려려 (2015), “한국 의료관광에 대한 연구”, 석사학위논문, 한서대학교
최훈화 (2013), “의료관광사업의 마케팅홍보 전략에 대한 연구 : 태국「범룽랏병원」과 한국「우리들병원」사례 분석을 중심으로”, 숙명여자대학교 대학원
함승우 (2011), “의료관광 활성화 방안에 대한 연구: 성형/스킨케어와 비성형서비스를 중심으로”, 경희대학교 경영대학원
진기남 (2013), “의료관광 구조와 실제”, 범문에듀케이션 (책)

위와 같이 깔끔하게 정리가 되었나요?

해당 자료가 필요하신 분은 “국제경영 태국 의료 관광산업 분석” 으로 해피캠퍼스에서 확인해 보세요.